There’s no denying it—Carmel-by-the-Sea is the California coast’s best-kept secret. Nestled on the Monterey Peninsula, this charming seaside village is more than just postcard-perfect beaches and art galleries. It’s where Hollywood elegance meets bohemian beach town energy, and every corner feels like a scene straight out of a romantic drama.
As someone who covers the intersection of celebrity culture and lifestyle, I couldn’t resist curating a list of things to do in Carmel-by-the-Sea that blends red-carpet-worthy experiences with everyday coastal magic.
Start Your Day: Ocean Avenue and the Beach Walk
Ocean Avenue is Carmel’s stylish runway. Stroll past luxury boutiques, jewelry stores, cozy cafés, and art galleries, all nestled among storybook-style architecture that could make Disney jealous. This isn’t just shopping—it’s people-watching heaven. Celebs like Brad Pitt and Jennifer Aniston have been spotted here grabbing coffee or browsing art, dressed down yet still effortlessly cool.
End your walk at Carmel Beach, one of California’s most photogenic stretches of sand. It’s dog-friendly, wide, and perfect for a windswept beach moment, with the Pebble Beach golf course peeking out in the distance.
Image Source: See Monterey
Explore Carmel’s Art and Culture Scene
Carmel’s roots as an artist colony are alive and thriving. Wander through the Carmel Art Association Gallery, home to rotating exhibitions by local painters and sculptors. Many galleries, like Jones & Terwilliger and Gallery MAR Carmel, showcase contemporary and coastal-inspired pieces that wouldn’t look out of place in a Malibu home.
If you time your trip right, catch a show at Forest Theater, an open-air venue that blends Shakespeare with the stars—both celestial and celebrity.
Sip Like a Star: Wine Tasting Rooms in Town
Skip the Uber to Napa—Carmel has over a dozen wine tasting rooms tucked into its fairytale alleys and courtyards. Locals love Wrath, Dawn’s Dream, and Caraccioli Cellars for their bold reds and sparkling wines. If you want a more elevated scene, take a short drive to Folktale Winery & Vineyards in Carmel Valley. The setting? Think French château meets California sunshine—perfect for that flowy dress and straw hat moment.
Cruise the Iconic 17-Mile Drive
No visit is complete without driving the world-famous 17-Mile Drive. It’s one of those rare stretches of highway where convertible-top-down is basically a requirement. You’ll pass dramatic cliffs, cypress trees twisted by the wind, and jaw-dropping estates.
Stop at the Lone Cypress (a true Instagram classic) and the legendary Pebble Beach Golf Links, where celebrity charity tournaments have seen the likes of Justin Timberlake and Tom Brady tee off in style.
Image Source: U.S. News Travel
Soak in History at the Carmel Mission
The Carmel Mission Basilica, founded in 1771, offers a quiet moment to reflect and appreciate the city’s deep Spanish roots. It’s one of California’s most beautiful missions—and yes, it’s featured in countless period films and TV shows. Bring a camera; the light here is golden all day long.
Where to Eat: Casual Glam Meets Culinary Gold
Carmel’s dining scene is unpretentious yet upscale. For brunch, hit Stationæry, tucked behind a courtyard with minimal-chic vibes and unforgettable French toast. La Bicyclette serves rustic Euro-Californian fare (their truffle pizza is famous for a reason), while Aubergine at L’Auberge Carmel is a Michelin-starred experience that practically demands a silky evening dress.
For a casual celebrity sighting? Try Vesuvio, where the rooftop bar is perfect for sunset spritzes and film industry chatter.
Style & Shopping: Curated Finds in Every Corner
Jasmine’s tip: Don’t skip the side alleys. Carmel Plaza, tucked away from Ocean Avenue’s bustle, is where you’ll find everything from local designers to high-end labels. Augustina’s Designer Boutique is a must if you’re craving a luxury handbag or some celeb-loved resortwear.
Outdoor Adventure: Hike Point Lobos
Fashion and fitness go hand-in-hand in Carmel. Drive five minutes south to Point Lobos State Natural Reserve for scenic hikes along the cliffs, hidden coves, and crystal-clear water. You might even spot sea otters or migrating whales if you’re lucky. Pack a hat, a water bottle, and your best activewear set—this is hiking with style.
Image Source: Wikipedia
Where to Stay: Boutique Hotels with Star Quality
Looking for a stay that feels like a movie set? L’Auberge Carmel offers elegant rooms, fine dining, and five-star service in a European-style mansion. Hotel Carmel delivers a cozy, modern California aesthetic with fireplaces and dreamy beds. Or go classic with La Playa Carmel, a former mansion turned luxury hotel, just blocks from the beach.
Frequently Asked Questions
1. What is Carmel-by-the-Sea most known for?
Carmel is famous for its storybook architecture, white-sand beaches, vibrant arts scene, and high-end boutiques. It’s also known for attracting celebrities looking for a peaceful getaway.
2. Is Carmel a good day trip from San Francisco or Los Angeles?
Absolutely. It’s about 2 hours from San Francisco and 5 from Los Angeles, making it a perfect weekend destination or a must-stop on a California road trip.
3. What are some romantic things to do in Carmel-by-the-Sea?
Take a sunset beach walk, go wine tasting in hidden courtyards, dine at a candlelit restaurant, or stay at a boutique inn with ocean views.
4. Can you walk around Carmel-by-the-Sea easily?
Yes, the town is incredibly walkable. Its nine-block grid makes it easy to explore shops, galleries, and restaurants without needing a car.
Final Take: Carmel-by-the-Sea Is Always a Good Idea
When you’re craving a getaway that blends natural beauty, artistic soul, and quiet luxury, Carmel-by-the-Sea delivers like a well-cast Hollywood role. From red-carpet-worthy dinners to barefoot beach strolls, it’s a destination that fits every mood.
So next time someone asks you about things to do in Carmel-by-the-Sea, you’ll know—it’s not just a visit. It’s a vibe.
